Insights

Insights from the product side, not the hype side

Articles about what I see working and failing in the field: MVP scoping, frontend modernisation, AI automation. Three pillars, no filler content.

An article is published when there is something useful to say — not on a schedule.

Architecture
Does your business need a custom line-of-business application?
2026-09
Spreadsheet pain, off-the-shelf limits, or a custom app: how to choose without wasting budget. Two questions and three indicators to audit your requirement honestly.
Discuss your project
AI & Automation2026-09
Classical automation vs. AI — a practical decision matrix
Classical automation tackles repetitive drudgery. AI generates novel outputs. But the categories blur. Here is a field-tested way to choose between them, complete with metrics and examples.
Discuss your project
Architecture2026-09
Modernise or rebuild? A decision grid for legacy applications
Failing UI, backend lag, mounting data: when does a rebuild outweigh incremental modernisation. Five objective checks to decide without waste.
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SaaS / MVP2026-07
What does an MVP actually cost in Switzerland?
Breaking down the real cost of an MVP: what it consists of, what bloats it unnecessarily, and how to frame a realistic starting budget.
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Angular / Frontend2026-06
When to modernise a frontend instead of rewriting it
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AI & Automation2026-05
How to identify a process AI can actually automate
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These articles are generic by nature. A conversation about your context goes further than any generic article.